Converting Sales Lead to Order in Freight Forwarding Once upon a time there lived a forwarder who was acknowledged as a very good designer of the shipping process. The name of the forwarder was Sef and he has owned a small company working alone from home. His company was SSF – Small Size Forwarder – do you remember). What…
Marketing and Sales funnel in the freight forwarding In previous post we have walked together with Sef through the whole marketing and sales process in freight forwarding. There are many articles about marketing and sales but only few if I can remember about marketing and sales in freight forwarding. That is why I would like to deepen…
Selling Freight Forwarding Services 2 months ago I have posted the article Converting sales lead to order – forwarders tale. In this post I have tried to attract the attention of the forwarding community to an important but highly undervalued process. The process of sales. As any process the process of sales has an input which…
The Small Size Freight Forwarders I am receiving a good deal of news concerning the freight forwarding and logistics. In all this news however, the word is about only the big names in our industry. Yes, exactly the guys that boast with their hundreds of millions or billions dollars of annual revenues who handle big…
Cooperation between Small Forwarders One of the ways for the SME Forwarders to stay at the market is to unite in some form of consortium. I would agree to some extend but we should admit that cooperation between businesses is not an easy task. Though the positive effects of such a cooperation are obvious especially…